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Variety seeking by wine consumers in the southern states of the US

Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International Journal of Wine Business Research 27 (2015) 4, pp. 260-280

Purpose – The purpose of this study is to investigate variety-seeking behavior among US wine consumers to determine if there are differences in their personal characteristics, values and relationship with wine. Design/methodology/approach – The research design uses a quantitative research...

Persistent link: https://www.econbiz.de/10014814390

Information and involvement: the influence on the acceptance of innovative wine packaging

Nesselhauf, Lucas; Deker, Johannes S.; Fleuchaus, Ruth - In: International Journal of Wine Business Research 29 (2017) 3, pp. 285-298

innovation and the level of consumer involvement. Design/methodology/approach The paper is based on an online experiment … experiment featured three different packaging options: bottles with screw-cap closures, bag-in-box and StackTek®. For each …

Persistent link: https://www.econbiz.de/10014814396

Using social media in the wine business : An exploratory study from Germany

Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 80-96

Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members. Today, a vast number of books and studies are being published...

Persistent link: https://www.econbiz.de/10014814410

Consumers’ luxury value perception in the Brazilian premium beer market

Thomé, Karim Marini; Pinho, Guilherme da Mata; … - In: International Journal of Wine Business Research 28 (2016) 4, pp. 369-386

Purpose The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market. Design/methodology/approach Data from a survey of 418 Brazilian consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the...

Persistent link: https://www.econbiz.de/10014814421

Consumer segmentation based on usage of sales channels in the German wine market

Szolnoki, Gergely; Hoffmann, Dieter - In: International Journal of Wine Business Research 26 (2014) 1, pp. 27-44

Purpose – The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and behavioural characteristics. Design/methodology/approach – This study was conducted using representative data...

Persistent link: https://www.econbiz.de/10014814446

Toward a model of sparkling wine purchasing preferences

Verdonk, Naomi; Wilkinson, John; Culbert, Julie; … - In: International Journal of Wine Business Research 29 (2017) 1, pp. 58-73

Purpose This paper aims to provide further insight into factors influencing Australian consumers’ purchasing preferences for sparkling wine, including champagne. Design/methodology/approach Focus groups were conducted and thematic analysis was undertaken to identify factors influencing...

Persistent link: https://www.econbiz.de/10014814455

Motivational factors of gender, income and age on selecting a bottle of wine

Barber, Nelson; Almanza, Barbara A.; Donovan, Janis R. - In: International Journal of Wine Marketing 18 (2006) 3, pp. 218-232

and income on the wine‐buying decision. Design/methodology/approach – To evaluate how wine packaging interplays with age …, gender and income to influence consumers’ decision to purchase. A self‐administered questionnaire with closed‐ended and five … wine‐buying decision. Research limitations/implications – The selection of the state of Connecticut and the testing sites …

Persistent link: https://www.econbiz.de/10014815398

Consumer Acceptance of Low Alcohol Wines

d'Hauteville, François - In: International Journal of Wine Marketing 6 (1994) 1, pp. 35-48

, involvement in wine, consumption habits for wine and light products in general, personal innovativeness and consumption situations …

Persistent link: https://www.econbiz.de/10014815450

Social and Attitudinal Influences on the Intention to Drink Wine

Thompson, Keith E.; Vourvachis, Alexander - In: International Journal of Wine Marketing 7 (1995) 2, pp. 35-45

that the decision to drink wine is influenced mostly by the expectations of other people, but that wine drinking is not …

Persistent link: https://www.econbiz.de/10014815468

An Empirical Confirmation of Segments in the Australian Wine Market

Hall, John - In: International Journal of Wine Marketing 11 (1999) 1, pp. 19-35

Spawton (1991) discusses consumer expectations and risk‐reduction strategies in the purchase of wines. Spawton (1991) refers to a four‐segment model of the market. These segments include Connoisseurs, Aspirational Drinkers, Beverage Wine Consumers and New Wine Drinkers. These segments were...

Persistent link: https://www.econbiz.de/10014815513