Showing 194,231 - 194,240 of 194,242
will be important to include aspects such as loyalty or confidence in the decision making process. Originality/value The … decisión. Originalidad/valor Este trabajo aporta una visión integrada del concepto de percepción de justicia de precios …
Persistent link: https://www.econbiz.de/10014677116
Purpose – The purpose of this paper is to examine the causal relationships of city personality and city image, together with the possible effect of city image on the revisit intention of visitors, through empirical validation, so that some meaningful implications can reveal to city planners...
Persistent link: https://www.econbiz.de/10014813877
Purpose – The study attempts to identify the common attributes of the physical retail outlets favored by Hong Kong youths and to assess the relative importance of “hard” and “soft” aspects of the retail marketing mix in appealing to this consumer segment. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014848999
Purpose – This paper seeks to understand how users know when to stop searching for more information when the information space is so saturated that there is no certainty that the relevant information has been identified. Design/methodology/approach – Faculty, undergraduate and graduate...
Persistent link: https://www.econbiz.de/10014853239
Purpose – This is a report on an IBM Institute for Business Value study, based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations, that aims to suggest ways organizations can use social approaches to create meaningful...
Persistent link: https://www.econbiz.de/10015016809
’s mind and their decision-making, thus enabling organizations to create a strong targeted marketing strategy to attract and …
Persistent link: https://www.econbiz.de/10015354370
Purpose Hotels provide high-quality guest experiences to generate perceived value for money (PVM), positively influencing word-of-mouth (WOM) and electronic word-of-mouth (eWOM) communication. This study aims to (1) verify the impacts of the perceived quality by the guests about their...
Persistent link: https://www.econbiz.de/10015356674
Culture appears as one (if not the most important) of the influencing factors of consumer behavior in the literature. As it recently can be experienced we are members of a service-based society. Thus, services are valorized and have an increasingly important role in our lives, since today's...
Persistent link: https://www.econbiz.de/10015336340
Purpose Research in consumer behaviour in the pro-environmental hospitality domain is limited. Furthermore, the efficiency of interventions using pictorial elements, with positive and negative framing, to influence travellers' intentions (INTs) to book green accommodation remains scarcely...
Persistent link: https://www.econbiz.de/10014691353
Purpose The existing literature offers various perspectives on integrating cryptocurrencies into investment portfolios; yet, there is a gap in understanding the behaviours, attitudes and cross-investment links of individual investors. This study, grounded in the modern portfolio theory and the...
Persistent link: https://www.econbiz.de/10015350604