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Watching Customers Decide : Process Measures Add Insights to Choice Modeling Experiments

Johnson, Eric J.; Meyer, Robert J.; Hardie, Bruce; … - 2012

Although multi-attribute choice and judgment models have been used to support the product design decisions of firms in a wide variety of industries, their application nevertheless comes with a couple of important caveats. First, some argue that most modeling approaches are limited in their...

Persistent link: https://www.econbiz.de/10014046430

When Choosing is Not Deciding : The Effect Of Perceived Responsibility on Satisfaction

Botti, Simona; McGill, Ann L. - 2009

-credit and self-blame for the decision outcome. A third study separates the effects of differentiability from random choice …

Persistent link: https://www.econbiz.de/10014200306

Using Experimental Method to Elicit Consumer Preferences for Public Decision

Robin, Stéphane; Rozan, Anne; Ruffieux, Bernard - 2011

prices. Without a market to refer to, evaluating the consequences of a public decision on individual welfare is a challenging …

Persistent link: https://www.econbiz.de/10014223152

Perceptual Focus Effects in Choice

Chernev, Alexander; Hong, Jiewen; Hamilton, Ryan - 2020

This article examines consumer choice as a function of the perceptual similarity of the options in the decision set. In …

Persistent link: https://www.econbiz.de/10014224201

Do You See What I See? The Effect of Information Search Behavior on Strategy Evaluation Decision : A Dual-Process Theory Using an Eye-Tracking Study

Panggabean, Tota; Chen, Yasheng; Jermias, Johnny - 2018

around the individual while making a decision. In this study, the circumstances are involvement and dissent. Consistent with … process in searching information that is consistent with his/her prior beliefs and incline to make bias decision. When System … 2 is engaged, individuals are more sequential in searching information, and System 2 reduces possible bias decision. We …

Persistent link: https://www.econbiz.de/10014114288

A Model of Choice Under Salience

Qin, Dan - 2022

ABSTRACT. This article studies choice behavior under two types of salience effect: bottom-up stimulus-driven and top-down objective-driven salience. We incorporate both types of salience effect into a simple model that keeps the dichotomy of preference and menu. Applying the revealed preference...

Persistent link: https://www.econbiz.de/10014078180

Behavioral Anomalies and Energy-Related Individual Choices : The Role of Status-Quo Bias

Blasch, Julia; Daminato, Claudio - 2018

The literature on the energy-efficiency gap discusses the status-quo bias as a behavioral anomaly that potentially increases a household’s energy consumption. We empirically investigate the extent to which the status-quo bias is linked to residential electricity consumption through two...

Persistent link: https://www.econbiz.de/10014109838

Behavioral Anomalies and Energy-Related Individual Choices : The Role of Status-Quo Bias

Blasch, Julia; Daminato, Claudio - 2018

The literature on the energy-efficiency gap discusses the status-quo bias as a behavioral anomaly that potentially increases the energy consumption of a household through at least three channels: (1) by making consumers keep their energy-using durables as long as possible, until wearout forces...

Persistent link: https://www.econbiz.de/10014110522

Preference Judgments and Choice : Is the Prominence Effect Due to Information Integration or Information Evaluation?

Montgomery, Henry; Garling, Tommy; Lindberg, Erik; … - 2018

Several studies have shown that preference is not necessarily synonymous with choice. In particular, the most preferred object from a set of objects presented in a non-choice context is not necessarily chosen when the same objects are options in a choice situation (Lichtenstein & Slovic, 1971, 1973;...

Persistent link: https://www.econbiz.de/10014143389

Exponential-Growth Bias in Experimental Consumption Decisions

Levy, Matthew - 2015

-savings experiment in the lab, and find evidence in support of all predictions against the rational bench- mark. People may use rules of …

Persistent link: https://www.econbiz.de/10013021884