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The 'No-Choice' Alternative in Conjoint Choice Experiments

Haaijer, Rinus; Kamakura, Wagner A.; Wedel, Michel - 2014

Conjoint choice designs are frequently applied in practice, and often a base alternative is added to the design. When such a 'no-choice' base alternative is present in conjoint choice experiments a constant term should be added to the design ('X'-) matrix with attribute dummies when effects type...

Persistent link: https://www.econbiz.de/10014148676

The Off by 100% bias : the effects of percentage changes greater than 100% on magnitude judgments and consumer choice

Fisher, Matthew; Mormann, Milica - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 561-573

Persistent link: https://www.econbiz.de/10013542034

Spending the most on those who need it the least : gift givers buy more expensive gifts for affluent recipients

Reshadi, Farnoush; Givi, Julian - In: European journal of marketing 57 (2023) 2, pp. 479-504

Persistent link: https://www.econbiz.de/10013502586

Travel choice behaviour under uncertainty in real-market settings : a source-dependent utility approach

Li, Zheng; Hensher, David A.; Zeng, Jingjing - In: Transportation research / E : an international journal 168 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013535813

Uncertain Decisions : Bridging Theory and Experiments

Luini, Luigi (ed.) - 1999

Uncertain Decisions: Bridging Theory and Experiments presents advanced directions of thinking on decision theory - in … particular the more recent contributions on non-expected utility theory, fuzzy decision theory and case-based theory. This work … leading theory of choice and decision, and for contributing to the formation of new models regarding the subject …

Persistent link: https://www.econbiz.de/10013521898

Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection

Padamwar, Pravesh Kumar; Kalakbandi, Vinay Kumar; … - In: Journal of business research : JBR 154 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10013468770

A discrete choice model implementing gist-based categorization of alternatives, with applications to patient preferences for cancer screening and treatment

Swait, Joffre; Bekker-Grob, Esther de - In: Journal of health economics 85 (2022), pp. 1-18

Persistent link: https://www.econbiz.de/10013400078

Irresolute choice behavior

Karni, Edi - In: International journal of economic theory 20 (2024) 1, pp. 70-87

Persistent link: https://www.econbiz.de/10014468097

An experimental investigation of attribute framing effects on risky sourcing behaviour : the mediating role of attention allocated to suppliers' quality information

Wong, Ricky S. - In: International journal of operations & production management 43 (2023) 13, pp. 205-225

Persistent link: https://www.econbiz.de/10014468336

The power of commitment in group search

Cao, Xinyu; Zhu, Yuting - In: Marketing science 43 (2024) 1, pp. 213-228

Persistent link: https://www.econbiz.de/10014470266