Similar Search Results

The marketing power of emotion

O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003

Persistent link: https://www.econbiz.de/10004766433

How motivation really works : towards an emoto-motivation paradigm

Hunter, Murray - In: Economics, management and financial markets 7 (2012) 4, pp. 138-196

Persistent link: https://www.econbiz.de/10009740969

Exploring the sentimental features of rumor messages and investors' intentions to invest

Alzahrani, Ahmed Ibrahim; Samer Muthana Sarsam; Hosam … - In: International review of economics & finance : IREF 87 (2023), pp. 433-444

Persistent link: https://www.econbiz.de/10014472384

Teams and individuals in standard auction formats : decisions and emotions

Karmeliuk, Maria; Kocher, Martin - 2021

-price (English) auctions with independent private values. In a laboratory experiment, we find that individuals overbid more than … explained by better reasoning abilities of teams. Emotions play a role in determining bids, but the effect of emotions on …

Persistent link: https://www.econbiz.de/10012500699

Acceptance of collective decisions : an experimental study using the mind game and scales of short-run affective state

Bischoff, Ivo; Nhat Luong; Madias, Konstantinos; … - 2024 - This version: May 15, 2024

We run an experiment on the impact of involvement and outcome favorability on the acceptance of collective decisions …. It involves 763 students at the Poznan University of Economics and Management. The collective decision chooses one out of … the decision using the mind game and psychological scales of short-run affective state. We find strong support for outcome …

Persistent link: https://www.econbiz.de/10014530724

Anticipated guilt and pleasure in a healthy food consumption context

Hur, Jungyun; Jang, Soocheong (Shawn) - In: International journal of hospitality management 48 (2015), pp. 113-123

Persistent link: https://www.econbiz.de/10011341596

Nature in malls: effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo - In: European research on management and business economics 25 (2019) 1, pp. 38-47

This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in...

Persistent link: https://www.econbiz.de/10011956817

The influences of verbal smell references in radio advertisements

Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299

Persistent link: https://www.econbiz.de/10009779908

Feel, think, avoid : testing a new model of advertising avoidance

Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364

Persistent link: https://www.econbiz.de/10012515867

Viewer behavior on social media : viral marketing of a movie trailer in Indonesia

Afifah, Nur; Daud, Ilzar; Mulyadina, Morella - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 178-197

Persistent link: https://www.econbiz.de/10013364846