approach explaining socio-economic behaviour. -- economic decision-making ; rational choice theory ; personality ; implicit …

enduring impact of transient emotions on economic decision making. Behavioral consistency and false consensus are presented as … a fleeting incidental emotion can become the basis for future decisions and hence outlive the original cause for the … behavior (i.e., the emotion itself). Using a sequence of ultimatum and dictator games, we provide empirical evidence for the …

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in … study. The regression model enables the marketers to identify the key demographic variables which affect the decision …-making rules used by rural people. The study concludes that consumers' decision-making rules are influenced by rural consumer …