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Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
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The situational importance of recall and inference in consumer decision making
Chattopadhyay, Amitava - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10001063718
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The framing of buying decisions
Puto, Christopher P. - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10001068362
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Household decision behavior : the impact of husbands' and wives' sex role orientation
Qualls, William J. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 264-279
Persistent link: https://www.econbiz.de/10001068364
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Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
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Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers
Bettman, James R. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10001068369
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The impact of choice phase and task complexity on consumer decision making
Ursic, Michael L. - In: Journal of business research : JBR 21 (1990) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10001089131
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A model of choice where choice is determined by an ordered set of irreducible criteria
Moldau, Juan Hersztajn - In: Journal of economic theory 60 (1993) 2, pp. 354-377
Persistent link: https://www.econbiz.de/10001147167
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Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling
Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000
Persistent link: https://www.econbiz.de/10001546575
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From utilities to mental models : a critical survey on decision rules and cognition in consumer choice
Devetag, M. Giovanna - In: Industrial and corporate change 8 (1999) 2, pp. 289-351
Persistent link: https://www.econbiz.de/10001412220