Although choosing from large assortments has often been found to be demotivating, a robust finding in the marketing literature is that consumers generally prefer larger product assortments. Standard explanations for this preference for larger assortments have focused on reason-based...

Whether one looks at revenue, public and private investment, or media coverage; men's sports consistently do better than women's sports. Many people argue that these differences are driven by absolute differences in the quality of athletes in men's and women's sports. We begin by noting that...