(Introductory paragraphs) An examination of the literature on decision making reveals a surprising neglect of the … research for decades, this enormous body of work is commonly ignored in discussions of decision making. Decision theorists … attitudes literature more than the lack of an important role of attitudes in decision making. In this chapter, we present our …

a shift in decision makers’ processing styles. Decision makers’ show more vigilant processing when making choices among … undesirable (vs. desirable) domains (Experiments 3A and 3B), which results in an attenuated attraction effect (Experiment 4). Our …

propose that people rely on anticipatory emotions as a proxy for intangible outcomes when tradeoffs are implicit. This paper … reviews neuroeconomic evidence that has begun to elucidate the role of anticipatory emotions in decisions involving intangible …

to make an educated decision, is paramount. However, decision makers suffer from the lack of robust and fast decision … making rules especially when qualitative decision criteria are involved in the decision making process. Incorporating … intuitive thinking, common sense and reasoning into decision making process requires structured decision criteria and …

decisions they make. Experiment 1 found that participants primed with luxury goods were more likely than those primed with non …, Experiment 2 further demonstrates that exposure to luxury is likely to activate self-interest but not necessarily the tendency to …