key stakeholders as well as the biggest beneficiaries of E-commerce boom. This article focuses on the consumer decision … decision making while purchasing through E-commerce. The major issue discussed in this article is about the elimination or the … reduction of DMU components in Individual decision making …

children at back stage. The buying process in a family by large involves a concurrent decision taken by all. Today, the parents … buying decision is mostly influenced by their children. Marketers' have to understand this changing dynamics of family buying … decision making process and the power of children influence in the same. The study focus on the children influence in parents …

Extending recent work on individual-level decision in the emerged reward-based crowdfunding market, we formulated a … investment timing selection. (3) Project attributes related factors have different impacts on investors' decision-making and peer …

choice datasets have information on attribute values that vary across decision problems. This paper uses attribute variation …

buying decision process, which customer goes through before and after buying Thai herbal shampoo. Research data is collected … tested by Cronbach's Alpha, which results in 0.891 for buying behavior and 0.873 for buying decision process. Descriptive … affected by factors influencing buying behavior at a different degree also implemented buying decision process at a different …