Preliminaries -- Table of Contents; Introduction -- Theorie der wirtschaftlichen Entwicklung -- The Theory of Economic …. Schumpeter's "Soziologie des Geldes" -- Adaptation Without Attribution? -- The Missing Chapter in Schumpeter's The Theory of …

of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …