Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:The four key phases...

Despite intensive investigation, little evidence has been found for a traditional Richardson style arms race between Greece and Turkey using regression methods. This paper uses an alternative model of the arms race, which treats it as a simple repeated two by two game like Prisoners' Dilemma, in...

This paper considers a simple model of asymmetric conflict, between an incumbent, e.g. government or dominant firm, and potential challengers, e.g. guerrillas or entrants. It is not uncommon for challengers to win such conflicts despite their lack of resources. One way they can do this by...

This paper reviews some of the theoretical and econometric issues involved in estimating growth models that include military spending. While the mainstream growth literature has not found military expenditure to be a significant determinant of growth, much of the defence economics literature has...

"The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the...

Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8...

Defence economics is often not perceived as a subject, but as a series of questions that arise in the intersection between the spheres of strategy (the art of a general, the specialist in the use of force) and the sphere of economy (the processes of production, distribution and incentives). This...