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processing technologies are introduced, consumer acceptance is one of the key issues for their future success. It is up to food … producers and food scientists to provide the evidence that will convince consumers that these new technologies are safe to use …. Originality/value – This research contributes to the limited knowledge on consumer attitudes towards food products produced by HPP …
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Food consumption has a significant environmental impact which can be alleviated when consumer adoption of plant …-based food innovations is increased. Attempts to increase adoption are often tailored to instrumental product attributes that … attributes can be leveraged to affect behavioural adoption of a plant-based food innovation (Study 2). Our online study (Study 1 …
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