Woolverton, Andrea; Kumcu, Aylin - 2011
, holistic and natural pet foods lead the $18 billion U.S. pet food market. Little is understood about the relationship between … consumers’ food choices for themselves and food choices for their pets. Using a Heckman two-stage decision model, we find that … premium (organic proxy) human food consumers are more likely to purchase premium pet food. This finding suggests a consistency …
