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Consumer behaviour and sensory preference differences: implications for wine product marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: Journal of Consumer Marketing 28 (2011) 1, pp. 5-18

Purpose – Exploratory research was conducted in a well‐known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style preferences of consumers and what this means...

Persistent link: https://www.econbiz.de/10014848855

Brand parody: a communication strategy to attack a competitor

Jean, Sylvie - In: Journal of Consumer Marketing 28 (2011) 1, pp. 19-26

Purpose – The use of aggressive media campaigns to parody a competitor is a relatively recent development. The aim of this study is to gauge the consequences of parody on attitudes towards the brand that is the victim of the parody. Design/methodology/approach – The data collection was...

Persistent link: https://www.econbiz.de/10014848856

Corporate social responsibility or cause‐related marketing? The role of cause specificity of CSR

Sheikh, Sana‐ur‐Rehman; Beise‐Zee, Rian - In: Journal of Consumer Marketing 28 (2011) 1, pp. 27-39

Purpose – As cause‐related marketing (CRM) is usually subsumed under corporate social responsibility (CSR), in practice CSR and CRM can serve as different public relations tools. This study aims to compare the effect of CRS and CRM on customer attitude. Design/methodology/approach – In...

Persistent link: https://www.econbiz.de/10014848857

Consumer purchase intention for organic personal care products

Yeon Kim, Hee; Chung, Jae‐Eun - In: Journal of Consumer Marketing 28 (2011) 1, pp. 40-47

Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the...

Persistent link: https://www.econbiz.de/10014848858

How does corporate social responsibility create value for consumers?

Green, Todd; Peloza, John - In: Journal of Consumer Marketing 28 (2011) 1, pp. 48-56

Purpose – Research examining corporate social responsibility (CSR) demonstrates a relatively consistent level of positive support by consumers. However, CSR is poorly defined and little is known about the mechanisms by which this response occurs. This paper seeks to understand how consumers...

Persistent link: https://www.econbiz.de/10014848859

Bundling or unbundling frequently purchased products: a mixed method approach

Arora, Raj - In: Journal of Consumer Marketing 28 (2011) 1, pp. 67-75

Purpose – This paper aims to use a mixed method (qualitative and quantitative) approach to exploring the effectiveness of price bundling. Design/methodology/approach – The study is based on a concurrent, two‐studies design where quantitative and qualitative data are both collected...

Persistent link: https://www.econbiz.de/10014848861

The Next Big Thing

Duarte, Paulo - In: Journal of Consumer Marketing 28 (2011) 1, pp. 92-93

Persistent link: https://www.econbiz.de/10014848865

Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions

Bates, Kenneth; Burton, Scot; Huggins, Kyle; Howlett, … - In: Journal of Consumer Marketing 28 (2011) 2, pp. 104-113

/methodology/approach – To address issues related to nutrition labeling of chain restaurants, a food court field study and a longitudinal quasi …

Persistent link: https://www.econbiz.de/10014848868

The grey awakening: a South African perspective

Beneke, Justin; Frey, Nicole; Chapman, Ruth; Mashaba, … - In: Journal of Consumer Marketing 28 (2011) 2, pp. 114-124

Purpose – This article is the culmination of an exploratory study into the mature market (defined as over the age of 55) in South Africa. The article aims to focus on the mature market's media consumption, perception of portrayal in the media, adoption of technology, and outlook on life –...

Persistent link: https://www.econbiz.de/10014848869

Food consumption style determines food product innovations' acceptance

Sparke, Kai; Menrad, Klaus - In: Journal of Consumer Marketing 28 (2011) 2, pp. 125-138

Purpose – The purpose of this paper is to develop a survey tool for consumer segmentation with respect to their food … consumption style and to identify interesting consumer clusters for innovative food products development. Design …/methodology/approach – The data for this research were collected in a non‐stratified oral survey amongst 327 customers of food retail shops in …

Persistent link: https://www.econbiz.de/10014848870