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Consumer complicity with counterfeit products

Chaudhry, Peggy E.; Stumpf, Stephen A. - In: Journal of Consumer Marketing 28 (2011) 2, pp. 139-151

Purpose – The purpose of this paper is to guide marketing managers in their efforts to decrease consumer demand for counterfeits of their products by examining the consumer beliefs and attitudes that have been found to support consumer complicity across multiple products, in virtual and...

Persistent link: https://www.econbiz.de/10014848871

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Gamliel, Eyal; Herstein, Ram - In: Journal of Consumer Marketing 28 (2011) 2, pp. 152-158

Purpose – This paper aims to examine the effect of framing price promotion on consumers' purchase intentions. Retailers typically use the term “save” to present their price deal offers. However, prospect theory predicts that people will be more willing to waive the gain of a certain amount...

Persistent link: https://www.econbiz.de/10014848872

Anxiety and search during food choice: the moderating role of attitude towards nutritional claims

Hansen, Torben; Mukherjee, Ashesh; Uth Thomsen, Thyra - In: Journal of Consumer Marketing 28 (2011) 3, pp. 178-186

Purpose – This paper aims to investigate the effect of anxiety on information search during food choice and to test a … during food choice. Further, by means of structural equation modelling based on two studies with representative samples of … Danish consumers, the paper investigates the effects outlined above. Findings – The authors show that anxiety during food …

Persistent link: https://www.econbiz.de/10014848878

Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model

Jin, Byoungho; Hye Kang, Ji - In: Journal of Consumer Marketing 28 (2011) 3, pp. 187-199

Purpose – The purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand. For this purpose, it proposes a composite model incorporating two behavioral intention models, Lee's...

Persistent link: https://www.econbiz.de/10014848879

Matching consumers' country and product image perceptions: an Australian perspective

Dagger, Tracey S.; Raciti, Maria M. - In: Journal of Consumer Marketing 28 (2011) 3, pp. 200-210

Purpose – Country‐of‐origin (COO) effects are concerned with buyers' opinions regarding the relative qualities of goods and services produced in various countries. It is the aim of this study to test a framework for investigating the match/mismatch between consumers' product category and...

Persistent link: https://www.econbiz.de/10014848880

Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products

Bandyopadhyay, Subir; Wongtada, Nittaya; Rice, Gillian - In: Journal of Consumer Marketing 28 (2011) 3, pp. 211-224

Purpose – Most consumers can buy products from various countries, including their own. Some prefer local products; others prefer the superior quality, price, or image of foreign products. This study aims to investigate the strength of these preferences and their effects on consumers'...

Persistent link: https://www.econbiz.de/10014848881