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Against medical advice: the anti‐consumption of vaccines

Lee, Michael S.W.; Male, Mike - In: Journal of Consumer Marketing 28 (2011) 7, pp. 484-490

Purpose – The purpose of this paper is to discuss the main reasons driving the anti‐vaccination movement (AVM) and relate similarities and differences of the AVM with the anti‐consumption of other products. Design/methodology/approach – The paper conducts thematic analysis of various...

Persistent link: https://www.econbiz.de/10014848919

Retail attributes' differential effects on utilitarian versus hedonic shopping value

Ottar Olsen, Svein; Skallerud, Kåre - In: Journal of Consumer Marketing 28 (2011) 7, pp. 532-539

Purpose – This study aims to examine grocery shoppers' beliefs about store attributes as antecedents to shopping value by exploring whether dimensions of store attribute beliefs have differential effects (i.e. strength and direction) on hedonic versus utilitarian shopping value....

Persistent link: https://www.econbiz.de/10014848925

On becoming a culturally plural consumer

Sankaran, K.; Demangeot, Catherine - In: Journal of Consumer Marketing 28 (2011) 7, pp. 540-549

services chosen by the respondents. These covered food, cuisine, books, beverages, music, dance, clothes, TV and health …

Persistent link: https://www.econbiz.de/10014848926

The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

Hardenbrook, Donovan - In: Journal of Consumer Marketing 28 (2011) 7, pp. 550-550

Persistent link: https://www.econbiz.de/10014848927

The first decade: emerging issues of the twenty‐first century in consumer marketing

Fortin, David; Uncles, Mark - In: Journal of Consumer Marketing 28 (2011) 7, pp. 472-475

Purpose – As one rewinds the clock to the early days of the twenty‐first century, it can be quite surprising to realise how much the consumer landscape has changed from what it is today. This paper aims to introduce the special issue and attempts to take stock of the last decade and reflect...

Persistent link: https://www.econbiz.de/10014848931

A model of fish consumption among young consumers

Thorsdottir, Fanney; Sveinsdottir, Kolbrun; Jonsson, … - In: Journal of Consumer Marketing 29 (2012) 1, pp. 4-12

Purpose – The purpose of this study is to examine attitudes towards fish consumption, social pressure, fish preparation and cooking skills, sensory beliefs, health involvement and fish consumption in childhood as predictors of fish consumption among consumers in their early adulthood. While...

Persistent link: https://www.econbiz.de/10014848932

Drivers and barriers to seafood consumption in Australia

Birch, Dawn; Lawley, Meredith; Hamblin, Denise - In: Journal of Consumer Marketing 29 (2012) 1, pp. 64-73

Purpose – This paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate attitudes toward pre‐packaged fresh chilled seafood products. Design/methodology/approach – A two‐stage study of seafood consumption in Australia was conducted comprising...

Persistent link: https://www.econbiz.de/10014848937

Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists

Ye, Lilly; Bose, Mousumi; Pelton, Lou - In: Journal of Consumer Marketing 29 (2012) 3, pp. 190-201

Purpose – The unprecedented increase in brand development among one of the fastest‐growing consumer markets, the new generation of Chinese consumers, compels a greater understanding of the psychological factors that were largely stereotyped to be collective and homogeneous. Grounded in...

Persistent link: https://www.econbiz.de/10014848954

Brand communities for mainstream brands: the example of the Yamaha R1 brand community

Felix, Reto - In: Journal of Consumer Marketing 29 (2012) 3, pp. 225-232

Purpose – The purpose of this study is to understand consumers' product use, practices, identity, and brand meanings in the context of a brand community dedicated to a mainstream Japanese motorcycle brand. Design/methodology/approach – A qualitative research approach was used in the form of...

Persistent link: https://www.econbiz.de/10014848957

Who are the locavores?

Stanton, John L.; Wiley, James B.; Wirth, Ferdinand F. - In: Journal of Consumer Marketing 29 (2012) 4, pp. 248-261

behavior for fresh produce. A questionnaire administered to adult primary household food shoppers and residents of a US state …. Practical implications – USA food retailers that use local supply can tell their customers “that purchasing from local farmers … taste of the product. Eating locally grown food also means less fossil fuel burned in preparation and transport – and less …

Persistent link: https://www.econbiz.de/10014848963