Purpose – The purpose of this paper is to use a theoretical model to create a scale to predict medical tourism (MT) intentions. Design/methodology/approach – The theory of planned behavior (TPB) model was applied to MT by creating a 49‐item questionnaire and collecting data from a...

Purpose – The purpose of this paper is to serve as an introduction to the usefulness of means‐end chain (MEC) theory and analysis for branding in health tourism. Design/methodology/approach – An online survey was conducted within the transnational EU‐project Alpshealthcomp and with two...

Purpose – The purpose of this paper is to ascertain the relative importance of sustainable tourism practices to medical tourists. Sustainable management practices have become the accepted and appropriate model for tourism. Medical tourists, those who visit a foreign country for a medical...

Purpose – The market for sport tourists is very diverse and motivations of sport tourists are manifold. This also applies to the field of water sport tourism, which has not yet intensely been analysed by researchers. In order to analyse motivations and to reach target groups such as water...

Purpose – This paper aims to explore the widely recognized awareness/attitude‐gap in sustainable tourism and discuss a series of theoretical approaches on three levels: individual, interpersonal and community level theories. Design/methodology/approach – These theories are linked to...

Purpose – The essence of the demand for nature‐based tourism is an important issue seen from both an academic and practitioner's perspective. One approach to understanding it is to examine the relationship between tourists' travel motivations and activities. Therefore, the purpose of this...

Purpose – Climate change will lead to new environmental conditions in winter sport destinations. Even if the motivations of the visitors remain the same, climate change will inevitably influence their behavior. At the same time, tourism destinations try to influence visitor behavior by...

Purpose – This paper aims to respond to a knowledge gap regarding the motivations of medical tourists, the term used to describe persons that travel across borders with the intention of accessing medical care. Commonly cited motivations for engaging in medical tourism are typically based on...

Purpose – The purpose of this paper is to examine the new alcohol debate and put it into historical perspective, before outlining the meaning and nature of the new temperance challenge. Design/methodology/approach – A moral perspective on the patterns of alcohol consumption from the point of...

Purpose – This paper aims to primarily identify the reasons behind the cultural shift which has taken place in France over the past few years regarding alcohol consumption, and concentrates on distinctive population categories in order to highlight characteristics of, and changes in, drinking...