Zemke, Dina; Shoemaker, Stowe - In: Worldwide Hospitality and Tourism Themes 1 (2009) 4, pp. 355-366
Purpose – The purpose of this paper is to provide an overview of the extant research around the non‐pathological gaming customer and then propose research for future study of this customer. Design/methodology/approach – Academic literature combined with the results of primary research is...