Similar Search Results

Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research

Cook, Daniel Thomas - In: Young Consumers 10 (2009) 4, pp. 269-282

Purpose – The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption in order to provide some depth of understanding regarding differences between and commonalities of approaches...

Persistent link: https://www.econbiz.de/10015044232

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young Consumers 11 (2010) 1, pp. 36-46

Purpose – The purpose of this paper is to investigate how sports celebrities can be perceived as role models and influence young adult consumers' purchase and behavioural intentions. Further, it also seeks to examine whether this influence differs between males and females....

Persistent link: https://www.econbiz.de/10015044239

Young Kazakhstan consumers: catch them if you can

Mouly Potluri, Rajasekhara; Pool, George R.; Madibaeva … - In: Young Consumers 11 (2010) 1, pp. 47-56

patterns, 78 percent of 10‐14 age group children spend 74 percent of their pocket money for entertainment and food as against …

Persistent link: https://www.econbiz.de/10015044240

An ethnography of the transfer of food learning within the family

Ayadi, Kafia; Bree, Joël - In: Young Consumers 11 (2010) 1, pp. 67-76

examine the transfer of food learning between parents and children. Design/methodology/approach – An ethnographic study in the … heterogeneous families. Findings – Results indicate that food meal time is a way of socializing family members in consumption skills … related to food. Food learning took place in two ways: from parents to children and from children to parents. Through …

Persistent link: https://www.econbiz.de/10015044242

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Ogba, Ike‐Elechi; Johnson, Rebecca - In: Young Consumers 11 (2010) 1, pp. 77-89

upon the advertising of unhealthy food products, no such restrictions have been placed on the packaging of children's foods … their children's requests for the purchase of unhealthy food, which contradicts evidence from previous findings. Research … limitations/implications – The claim by parents that they did not succumb to their children's requests for unhealthy food …

Persistent link: https://www.econbiz.de/10015044243

Shopping with mum – mother and daughter consumer socialization

Minahan, Stella; Huddleston, Patricia - In: Young Consumers 11 (2010) 3, pp. 170-177

Purpose – Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the retail shopping experience for young women....

Persistent link: https://www.econbiz.de/10015044251

Banking on the youth: the case for finer segmentation of the youth market

Foscht, Thomas; Maloles, Cesar; Schloffer, Judith; … - In: Young Consumers 11 (2010) 4, pp. 264-276

Purpose – The purpose of this paper is to examine the differences among the different subgroups of the youth market in the context of their financial interests and usage. The study examines what determined their choice of banks. It also looked at what factors influence their satisfaction,...

Persistent link: https://www.econbiz.de/10015044259

The influence of vicarious role models on purchase intentions of Botswana teenagers

Makgosa, Rina - In: Young Consumers 11 (2010) 4, pp. 307-319

Purpose – The purpose of this paper is to investigate how vicarious role models such as television celebrities and entertainers influence purchase intentions of teenagers in Botswana. Design/methodology/approach – A survey research design was used. Data were collected from a convenience...

Persistent link: https://www.econbiz.de/10015044262

Social interactions as support for learning about food: the case of the French school cafeteria

Damay, Coralie; Ezan, Pascale; Gollety, Mathilde; … - In: Young Consumers 12 (2011) 2, pp. 110-120

France. It aims to show how and through what social interactions children learn the rules related to food consumption to … selecting and eating their meals and open interviews. A systematic survey of the components of children's food trays completes … research on food learning by showing how social interactions are involved in compliance with institutional rules and cultural …

Persistent link: https://www.econbiz.de/10015044273

An empirical investigation of fashion consciousness of young fashion consumers in Sri Lanka

Viranga Rathnayake, Chamil - In: Young Consumers 12 (2011) 2, pp. 121-132

Purpose – This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri Lanka, and to explain the impact of gender and education on fashion consciousness of young fashion consumers. Design/methodology/approach – A survey design was used to collect...

Persistent link: https://www.econbiz.de/10015044274