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Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth

Narang, Ritu - In: Young Consumers 12 (2011) 2, pp. 133-144

Purpose – The current study aims to identify the role of psychographic characteristics in apparel store selection among Indian youth of a tier‐II city. Design/methodology/approach – The research instrument was based on focus group discussions and in‐depth interviews of young people and...

Persistent link: https://www.econbiz.de/10015044275

An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment: the case of Egypt

El‐Bassiouny, Noha; Taher, Ahmed; Abou‐Aish, Ehab - In: Young Consumers 12 (2011) 2, pp. 159-170

Purpose – The current study seeks to focus on highlighting the extent of changes in consumer behavior by character/ethics education. The research is designed as a pioneer empirical study, sampling Egypt as an example of a growing consumer market as well as an illustration of the relevance of...

Persistent link: https://www.econbiz.de/10015044277

What really works for teenagers: human or fictional celebrity?

Jain, Varsha; Roy, Subhadip; Daswani, Aarzoo; Sudha, Mari - In: Young Consumers 12 (2011) 2, pp. 171-183

‐involvement food/low‐involvement non‐food/high‐involvement) and two endorsers (human celebrity/fictional celebrity) and a control group … – The study suggests that, for food and non‐food low‐involvement product categories, the impact of a human celebrity is more … more effective than a fictional celebrity in food and non‐food low‐involvement products. In the case of the high …

Persistent link: https://www.econbiz.de/10015044278

The influence of image consciousness, materialism and compulsive spending on credit card usage intentions among youth

Nga, Joyce K.H.; Yong, Lisa H.L.; Sellappan, Rathakrishnan - In: Young Consumers 12 (2011) 3, pp. 243-253

Purpose – This study aims to bridge the gap in the literature on consumer behaviours such as image consciousness, materialism and consumer spending on credit card usage intentions among Malaysian college students. Design/methodology/approach – A purposive sampling design was employed using a...

Persistent link: https://www.econbiz.de/10015044283

Children as agents of secondary socialisation for their parents

Watne, Torgeir; Lobo, Antonio; Brennan, Linda - In: Young Consumers 12 (2011) 4, pp. 285-294

Purpose – The purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation. The authors investigate how children function as socialisation agents for their parents in influencing their purchase intentions of computer and high‐tech products –...

Persistent link: https://www.econbiz.de/10015044286

Behavioral aspects of cell phone usage among youth: an exploratory study

Haverila, Matti - In: Young Consumers 12 (2011) 4, pp. 310-325

Purpose – The purpose of this paper is to investigate cell phone use and broad cell phone feature preferences among youth in Finland. Of particular interest is the issue of gender differences regarding the behavioral aspects of the cell phones, and their conceptualization....

Persistent link: https://www.econbiz.de/10015044288

Generation Y's athlete role model perceptions on PWOM behaviour

Buksa, Ivan; Mitsis, Ann - In: Young Consumers 12 (2011) 4, pp. 337-347

Purpose – The purpose of this paper is to determine whether the Generation Y segment in Australia perceive athletes as role models, and if so, do they engage in positive word‐of‐mouth (POWM) recommendation behaviour. This paper also explores the influence of gender and English language...

Persistent link: https://www.econbiz.de/10015044290

Segmenting young adults through their consumption styles: a cross‐cultural study

Akturan, Ulun; Tezcan, Nuray; Vignolles, Alexandra - In: Young Consumers 12 (2011) 4, pp. 348-360

Purpose – The purpose of this paper is to validate the CSI scale and segment young adults from a developed and a developing country on the basis of their consumption styles as consumers. Design/methodology/approach – The research was conducted in France and Turkey. To determine the...

Persistent link: https://www.econbiz.de/10015044291

Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Gupta, Nitin - In: Young Consumers 12 (2011) 4, pp. 361-369

Purpose – The purpose of this paper is to estimate the extent of susceptibility to interpersonal influence and price sensitivity prevalent among Indian youth, to test if there is a relationship between these two constructs and identify the reason for the same. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10015044292

Environmentally friendly parenting: are cloth nappies a step too far?

Pendry, Louise F.; Mewse, Avril J.; Burgoyne, Carole B. - In: Young Consumers 13 (2012) 1, pp. 5-19

Purpose – The present research aims to investigate parental attitudes towards using either cloth or disposable nappies, to better understand whether and how pro‐cloth initiatives might impact parental decisions. Design/methodology/approach – Focus groups were conducted with both cloth and...

Persistent link: https://www.econbiz.de/10015044293