Purpose – The purpose of this paper is to investigate four possible asymmetries in US aggregate consumption and its major components (durables, non-durables, and services) for the period 1990-2013. Understanding the asymmetric behavior of the components is important since the impact of...

Purpose – This study seeks to identify personal characteristics that help to explain variation in consumer confidence in legal authorities' ability to effectively deal with fraud victimization in the State of Florida. Design/methodology/approach – The study uses cross‐sectional survey data...

Purpose – The purpose of this paper is to investigate consumer behaviour as it relates to identity theft and fraud. Design/methodology/approach – Using survey data, this paper models the relationship between past experience of consumers and their levels of concern, and derives the principal...

Purpose – Misrepresenting the nature of an accident to obtain insurance money for a loss not covered by the insurance policy is definitely unethical and will cause serious harm to insurers. The purpose of this paper is to investigate this issue and examine the impacts of insurance coverage and...

Marketers cannot neglect the X Generation, yet targeting this group has proven difficult, since “Xers” reject any segmentation and marketing techniques that attempt to generalize their characteristics. The targeting is made more difficult due to their advertising‐literate subculture. In...

Consumers’ needs are satisfied by the pleasurable experience from a product’s promotional environment (e.g. store setting, advertisement, or catalogue page). The present paper examined whether components of experiential pleasure from a catalogue page influenced approach responses towards the...

To be a dominant company (in other words, a long‐term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those customers’ product satisfaction. The purpose of this study was to identify clothing brand loyal customers regarding...

The purpose of this study is to provide an updated view of the effects of selected socioeconomic and demographic factors on household expenditures for home furnishings among US households. Using consumer demand theory as the underlying theoretical framework, Tobit analysis was used to estimate...

The overall purpose of this research was to explore the potential for applying mass customization in the apparel manufacturing and retail sectors by investigating consumers’ interests in it as a concept. A series of seven focus groups were used to explore consumer preferences related to mass...

The purpose of this research was to examine the four aspects of approach‐avoidance behavior (physical, exploratory, communication, performance and satisfaction) of older apparel consumers (those aged 65 and over). This research also examined the differences in age and shopping orientations...