Purpose – This paper aims to test hypothesized relationships of consumer need for uniqueness, attention to social comparison information, status consumption, and role‐relaxed consumption with opinion leadership and opinion seeking for new fashionable clothing. Design/methodology/approach –...

Purpose – This paper aims to examine differences in generational perceptions of market cues related to price, quality and shopping enjoyment in the apparel retailing context. Design/methodology/approach – A cross‐section of US apparel consumers ( n =342) constitutes the sample for the...

Purpose – This paper aims to study the shopping preferences of the mainland Chinese travelers who visit Hong Kong under the solo travel policy (STP), and identify the differences between their expected and actual satisfactory levels towards fashion retailers in Hong Kong....

Purpose – The purpose of this paper is to investigate young adult consumers' (i.e. university undergraduates') evaluations of consumer behavior scenarios as ethical or unethical in relation to the respondents' philosophies of human nature. Design/methodology/approach – An existing ethical...

Purpose – This paper aims to identify the key factors in children's choice of clothing from six to 11‐year‐olds. Design/ methodology/ approach – This exploratory study was developed through a questionnaire answered by 313 children, between the ages of six and 11, from four different...

Purpose – The purpose of this paper is to explore how the shopping mall environment influences the shopping experience and approach behaviour of female fashion shoppers. Design/methodology/approach – Female shoppers were first clustered along the fashion orientation of the stores they...

Purpose – The purpose of this paper is to investigate Hispanic consumers' shopping orientations and their apparel retail store evaluation criteria and to examine age and gender differences in their shopping orientations and retail store evaluation criteria. Design/methodology/approach – A...

Purpose – The purpose of this paper is to model the relationships between women's outerwear consumption, frequency of purchase and consumer profiles, and to analyse historical changes in particular, using repeated cross‐sectional data on household expenditure. Design/methodology/approach –...

Purpose – The purpose of this paper is to investigate whether ethnic consumers' consumption of cultural apparel, and attributional responses related to their consumption, is predicted by their strength of ethnic identification. The study also examined whether the consumption of cultural...

Purpose – The purpose of this paper is to investigate the effect of apparel care label information presentation formats (i.e. symbols only, text only, and the combination) and the individual trait of need for cognition on consumers' confidence in and risk perceptions about the post‐purchase...