Purpose – This paper aims to propose a method for kansei value creation to be actually reflected in consumer behavior. Design/methodology/approach – Looking at business from a kansei (emotional/sensitive) value creation perspective, it is realized that currently in most cases value creation...

Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Purpose – The purpose of this paper is to identify and evaluate the critical success factors which make the dimensions for measuring customer experience (CE) in banking organizations more effective and purposeful. These critical success factors have been prioritized in order to find out which...

Purpose This study aims to empirically indicate that environment-friendly products may be used as a consumption strategy for improving the environmental well-being of a sizable consumer base and show that there are great possibilities and opportunities available for companies to come up with the...

The Development Partnership, a vehicle for making managers at New York Telephone better in a new, competitive world is discussed. In less than a decade, New York Telephone evolved from a monopoly where emphasis was on service and cost reduction to a highly competitive organisation where emphasis...

This paper shows that growth models featuring the representative consumer (RC) assumption can generate rich dynamics for the cross-sections of consumption, wealth and income. We consider a class of growth models with three sources of consumer heterogeneity : initial wealth, non-acquired skills...

In this paper we explore the demand for consumer technologies that involve joint inputs in the generation of the service flow. An intertemporal model is used in the analysis. The impact of hardware and software prices on hardware and software demand as well as the impact of changes in the size...

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...