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Consumer and Supply Chain Dynamics in the Portuguese Organic Milk Market

Rosa, Rui; Mili, Samir; Briz, Julian - International European Forum on System Dynamics and … - 2009

This study explores consumer demand for organic milk products (OMP) and prospective developments in OMP supply chain in Portugal. Consumer demand is approached through a survey accomplished with a stratified sample of 625 consumers from the Porto Metropolitan area (north Portugal), whose...

Persistent link: https://www.econbiz.de/10008508796

CHARACTERISTICS OF THE ROMANIAN CONVENIENCE MARKET

Mariana, Dragusin - In: Annals of Faculty of Economics 2 (2009) 1, pp. 310-316

Consumers find convenience – understood as a quick and effortless shopping and consuming processes – anywhere where providers make life easy for them, and not just in a few selected convenience channels. Seen this way, the concept of “convenience” clearly

Persistent link: https://www.econbiz.de/10008511828

A comparative study on e-banking services between China and USA

Yang, Jiaqin; Cheng, Li; Luo, Xia - In: International Journal of Electronic Finance 3 (2009) 3, pp. 235-252

This paper describes a comparative study about the issues in the current e-banking services among the young consumers between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e-banking service in the future, and different cultures...

Persistent link: https://www.econbiz.de/10008539376

Impact of demographics on online buying behaviour towards different products

Sakkthivel, A.M. - In: International Journal of Electronic Finance 3 (2009) 3, pp. 284-296

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

Persistent link: https://www.econbiz.de/10008539411

Optimal pricing and inventory decisions when individual customer preferences are explicitly modelled

Wilson, John G.; Sorochuk, Craig - In: International Journal of Revenue Management 3 (2009) 2, pp. 119-132

We approach the newsvendor with pricing problem as a practitioner who must model demand as a function of price. Previous work required strong assumptions about demand curves, making practical implementation of results problematical. Instead, we assume that customers have reservation prices which...

Persistent link: https://www.econbiz.de/10008539532

Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory

BUTNARU, Catalina - In: Review of Economic and Business Studies (2009) 4, pp. 165-184

Consumer psychology provides enough evidence that consumer behavior is not just one side of our existence, but, as a matter of fact, it is a central dimension of our everyday lives, engaging us into changing and defining our identity, beliefs, attitudes and practices. In relation to this,...

Persistent link: https://www.econbiz.de/10008541548

Research on Consumers’ Self-Protection through a Healthy Diet

Istudor, Nicolae; Ion, Raluca Andreea; Petrescu, Irina Elena - In: The AMFITEATRU ECONOMIC journal 12 (2010) 28, pp. 436-443

The article analyzes consumers’ concern for healthy food, emphasizing the role of the vegetarian diet. Studies on the … food, in Romania. In answering this question, a qualitative research was carried out on the customers of a store that sells … natural food products and products certified as organic. The results indicate that vegetarian diet has a central role within …

Persistent link: https://www.econbiz.de/10008542786

The Risk Perception For Consumer Segments In E-CommerceAnd Its Implication For The Marketing Strategy

Pelău, Corina; Bena, Irina - In: The AMFITEATRU ECONOMIC journal 12 (2010) 28, pp. 373-387

During the past years, the Internet has gained a very important role in our everyday lives as well as in the business environment. This online trend developed also in the way companies interact with their customers by means of Internet platforms, or in the form of e-commerce. Despite the...

Persistent link: https://www.econbiz.de/10008542791

PREFERENCE HETEROGENEITY AMONG GERMAN CONSUMERS REGARDING GM RAPESEED-OIL

Zapilko, Marina; Klein, Agnes; Menrad, Klaus - Fachgebiet für Marketing und management Nachwachsender … - 2009

Paper prepared for presentation at the Fourth International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains (GMCC) Melbourne (Australia), 10th to 12th November 2009

Persistent link: https://www.econbiz.de/10008550344

BIOREFINERIES AND BIOBASED PRODUCTS FROM THE CONSUMER'S POINT OF VIEW

Kurka, Stefan; Menrad, Klaus - Fachgebiet für Marketing und management Nachwachsender … - 2009

Paper prepared for presentation at the 13th ICABR International Conference on Agricultural Biotechnology: “The emerging bio-economy” Ravello (Italy), 18th to 20th June 2009

Persistent link: https://www.econbiz.de/10008550345