The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected...

Indicators of "trust", "confidence", "optimism" or "sentiment" among consumers and/or investors, are published continuously in the mass media. More importantly, these indices seem not only to reflect how the state of the real economy is perceived by private agents, but can also help predict the...

Purpose – The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. Design/methodology/approach – This paper uses a mail survey to examine the relationships among six constructs in a...

Purpose – The purpose of this paper is to report a study into: the motives that dispose customers in Bahrain to choose a specific bank; the level of familiarity of customers with the most widely used services/products offered by Islamic banks; and the extent of use of those products....

Marketing lacks comprehension on the increasingly important segment of mature consumers in regards of their behaviors and respective reasons for certain behaviors. This study on the desire for alternative products or brands within the domain of fast moving consumer goods was capable to verify...

In the context of competitive facility location problems demand points often have to be aggregated due to computational intractability. However, usually this spatial aggregation biases the value of the objective function and the optimality of the solution cannot be guaranteed for the original...

Understanding consumer behaviour is of vital importance to consumer oriented e-business models today. In this paper we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace. Typical for...

Abstract This paper examines whether a holistic element affected the valuations of visitors to the Anne Frank House, an en-site historical museum. The holistic approach views a museum as a whole entity and not as the sum of individual items. For the purposes of our research, we developed a new...

Tourism is becoming an important sector with a great impact on economic development. Tourists form a heterogeneous group of visitors with significantly different spending patterns. This paper addresses the economic importance of a particular class of tourists, viz. those visiting friends and...