The term satisfaction is a very important concept in marketing and is central to many definitions. This paper seeks to examine what this term means to the public at large. It explores the various definitions of satisfaction within the literature. The empirical results derive from individuals’...

Examines patronage motives and product purchase patterns within the context of a mall. Specifically, determines: the relative importance consumers attach to a set of 24 patronage motives when choosing a place to shop; these shoppers’ purchase patterns of a set of 21 products; and inter and...

Individual decisions fall in the broad categories of instinctive, automatic, intuitive, deliberate, and impulsive. Decisions may be conscious, pre‐conscious, or unconscious. These broad categorizations serve as background for the thrust of this paper. Decisions occur if certain forces exceed a...

Considers the potential that retail loyalty card schemes offer for a more informed understanding of consumer behaviour. With the widespread introduction of loyalty card schemes across the UK, Europe and North America, retailers now have the opportunity to link detailed shopping pattern...

The article reports results of a longitudinal survey, which assesses the importance of decision‐making attributes by potential higher education students. Conjoint analysis is applied to establish candidates’ utilities of identified key decision‐making attributes – course content,...

The development and reinforcement of context‐specific behaviors support the implementation of marketing strategy. Discusses the limitations of traditional strategy implementation pursuits and then proceeds to report the results of two independent but related studies that consider two methods...

Previous research indicates that the self‐image product image congruity (commonly known as self‐image congruence) can affect consumers’ product preferences and their purchase intentions. Self‐image congruence can also facilitate positive behaviour and attitudes toward products. This...

Looks at memetics, a new science of memes (a unit of cultural material propagated by an imitation process). Examines its origins and attempts to show its significance for the business audience in relation to understanding customer behaviour. Concludes that memetics is still in its infancy and,...

The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging. Results indicate that the perceived...

An essential element of successful e‐commerce is building relationships with consumers. All relationships are based upon trust and in the online B2C environment the absence of physical cues increases the reliance upon other elements to convey integrity and engender trust. Isolates and examines...