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Grocery shopping: list and non‐list usage

Thomas, Art; Garland, Ron - In: Marketing Intelligence & Planning 22 (2004) 6, pp. 623-635

“Scripted behaviour” underpins many repetitive and routine tasks, such as grocery shopping, where it is observed that some shoppers take a list and others do not. The notion of “scripts” is used to examine the underlying reasons for the presence and absence of grocery shopping lists on...

Persistent link: https://www.econbiz.de/10014945937

Customer loyalty and the effect of switching costs as a moderator variable : A case in the Turkish mobile phone market

Aydin, Serkan; Özer, Gökhan; Arasil, Ömer - In: Marketing Intelligence & Planning 23 (2005) 1, pp. 89-103

Purpose – In the GSM mobile telephony sector, the main condition for protecting the subscriber base is to win customer loyalty, a key necessity for the maintenance of a brand's life in the long term. To achieve this aim, customer satisfaction and trust must be measured and “switching...

Persistent link: https://www.econbiz.de/10014945954

Demographic characteristics of consumers who find it difficult to decide

Walsh, Gianfranco; Mitchell, Vincent‐Wayne - In: Marketing Intelligence & Planning 23 (2005) 3, pp. 281-295

Purpose – The puropse of this article is to identify consumers who experience difficulty in making their buying decisions, especially in the face of variety of choice, proliferation of brand choice, small inter‐brand differences, brand counterfeiting, marketing communication overload and so...

Persistent link: https://www.econbiz.de/10014945966

Who's complaining? Using MOSAIC to identify the profile of complainants

Volkov, Michael; Harker, Debra; Harker, Michael - In: Marketing Intelligence & Planning 23 (2005) 3, pp. 296-312

, entertaining, sport, food and fashion. Research limitations/implications – Complainants seem to be unrepresentative of those most …

Persistent link: https://www.econbiz.de/10014945967

Identifying the initial target consumer for innovations: an integrative approach

Bowden, Jana; Corkindale, David - In: Marketing Intelligence & Planning 23 (2005) 6, pp. 562-573

Purpose – To assist marketing management in the identification and targeting of consumer innovators for novel products by selectively reviewing and integrating three separate streams of research, namely, trait theory, utility‐awareness theory and contemporary cognitive theory....

Persistent link: https://www.econbiz.de/10014945985

Predictors of consumer trust: likelihood to pay online

Black, Gregory S. - In: Marketing Intelligence & Planning 23 (2005) 7, pp. 648-658

Purpose – Using data relating to eBay transactions, investigates the economic, demographic, and geographic factors affecting willingness to pay for purchases online. Design/methodology/approach – Carries out regression analysis of 3,386 eBay transactions, over a two‐year period, reported...

Persistent link: https://www.econbiz.de/10014945991

Marketing health‐enhancing foods: implications from the dairy sector

Armstrong, Gillian; Farley, Heather; Gray, Jennifer; … - In: Marketing Intelligence & Planning 23 (2005) 7, pp. 705-719

Purpose – To assess the potential for development in the agri‐food sector by investigating: consumer awareness of … discrete area of the United Kingdom, which relies heavily on the agri‐food industry in general, and the dairy sector in … findings. Findings – There is potential for the agri‐food industry to expand further, particularly in the case of added …

Persistent link: https://www.econbiz.de/10014945995

Consumers' “mental accounting” in response to unexpected price savings at the point of sale

Ho Ha, Hwan; Suk Hyun, Jung; Pae, Jae H. - In: Marketing Intelligence & Planning 24 (2006) 4, pp. 406-416

Purpose – To investigate shoppers' decision‐making behaviour under conditions of expected and unexpected in‐store price discounts, using mental accounting theory as the analytical framework. Design/methodology/approach – In an experiment manipulating expected and unexpected discounts on...

Persistent link: https://www.econbiz.de/10014946023

A conceptual model linking brand building strategies and Japanese popular culture

Simeon, Roblyn - In: Marketing Intelligence & Planning 24 (2006) 5, pp. 463-476

Purpose – To investigate the degree to which products, images, and activities associated with a popular culture supports and sustains brands associated with that culture, with particular reference to global Japanese brands. Design/methodology/approach – A questionnaire‐based survey of 638...

Persistent link: https://www.econbiz.de/10014946027

Investigating archetype‐icon transformation in brand marketing

Tsai, Shu‐pei - In: Marketing Intelligence & Planning 24 (2006) 6, pp. 648-663

Purpose – The archetype paradigm has been gaining importance as a marketing approach to global branding, advocating that strategists should create archetypal symbolism to engage with fundamental human psychology. The study reported here is based on consumer imagination theory, which aims to...

Persistent link: https://www.econbiz.de/10014946037