Purpose – The purpose of this paper is to understand how and why environmentally conscious consumers rationalise their non-green purchase behaviour. Design/methodology/approach – Seven focus groups were conducted. A total of 51 people, aged 19-70 years, participated in the study. Theoretical...

Purpose The purpose of this paper is to examine how potential purchasers of a personal information, communication and entertainment device such as a smartphone, perceive the aesthetics of such a product. It then examines whether appreciation of the product’s aesthetics influences their...

Purpose – The purpose of this paper is to examine the influence of extrinsic attributes and package design attributes on consumer preferences of high‐risk products. Design/methodology/approach – An explorative conjoint analysis is conducted. A small‐scale sample, consisting of 18...

Purpose – The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores. Design/methodology/approach – The paper focuses on service quality dimensions of customers in supermarkets and discount stores. The study has selected...

Purpose – The purpose of this paper is to uncover the dimensions that form the construct of switching barriers for retail banking customers in the Chilean banking industry. Design/methodology/approach – The investigation was divided into three stages: Stage 1: literature and existing...

Purpose – The purpose of this paper is to investigate how the effects of sex role orientation (SRO) on conflict resolution strategies vary across ethnic groups. Design/methodology/approach – A questionnaire was used with a sample of 295 husbands and 288 wives of British White, Indian and...

Purpose – The purpose of this paper is to examine whether the insertion of an endorsement – or the lack of it – in conjunction with product information relevancy, have an impact on consumers' purchase intentions related to a particular product. Design/methodology/approach – An experiment...

Purpose – This paper aims to propose a finite‐mixture brand‐choice model, which relaxes the common dichotomous assumption in market segmentation based on consumer loyalty. The model can be used to estimate the optimal number of consumer segments and capture both across‐ and...

Purpose – The purpose of this paper is to address online consumer behavior in purchase decision making. Research – in the form of various psychological and sociological studies – has recently provided many theoretical models to explain how consumers utilize new technologies....

Purpose – The purpose of this paper is to examine the relationship between distributive, procedural, interpersonal and informational justices on switching intentions. Design/methodology/approach – Data were gathered on distributive, procedural, interpersonal, informational justices and...