Purpose – The purpose of this paper is to examine the conditions under which US consumers, known for their “green” skepticism, are more (less) likely to respond favorably to a firm's environmental initiative in today's marketplace. Design/methodology/approach – The research paper...

Purpose – The purpose of this paper is to analyze the probability of Islamic credit card usage intention among Islamic banks' customers. Financial cost, knowledge of Islamic credit card, attitude, financial recommendation and demographic items were examined in order to determine whether these...

Purpose – Consumers are increasingly connected to each other through electronic devices. Consequently, the potential for online retailer (hereafter, e‐tailer) initiated communications delivered through electronic media to inspire viral‐like e‐WOM processes among consumers is also...

Purpose – The purpose of this paper is to test the effectiveness of the mere integration of social network applications to provide a signal concerning the “trustworthiness” of an unfamiliar e‐vendor in order to enhance subsequent purchase intentions. Design/methodology/approach – To...

Purpose – Customer engagement is a concept that has emerged recently to capture customers' total set of behavioral activities toward a firm. The purpose of this paper is to study the effect of customer engagement behaviors on perceived relationship benefits and relationship outcomes....

Purpose – The purpose of this paper is to investigate how source, network, relationship, and message/content factors affect how consumers respond to a word‐of‐mouth (WOM) communication in an online social network. Design/methodology/approach – Hypotheses were addressed using two online...

Purpose – The purpose of this paper is to identify and rank the different influence tactics used by children and to examine whether there is a difference in perception of parent and child with respect to the use of different influence tactics. Design/methodology/approach – The study was...

Purpose – The purpose of this paper is to better understand the relationships between the paradoxes of social networking sites (SNSs) and users' loyalty toward these websites. Design/methodology/approach – This study surveyed 180 students enrolled in graduate and/or undergraduate level...

Purpose – As a relationship‐oriented culture, customer‐firm relationship plays an important role in consumer decision making process in China. Moreover, there are significant regional differences of Chinese consumers in terms of relationship proneness and its impact on relationship...

Purpose – The purpose of this study is to shed greater light on the factors that influence consumer compliance behavior, e.g. SRF, in compliance dependent services (CDS). CDS, e.g. weight loss, retirement savings, education, credit repair, are long term in nature, often requiring lifestyle...