Purpose – The purpose of this paper is to investigate how employing human brands affects consumers' decision quality in an online shopping environment by analysing visual attention using an eye‐tracking technique. Design/methodology/approach – The experimental design used to examine the...

Purpose – Bridging indistinct relationships and online loyalty has become an important strategy for online interest-based communities' operators and firms. The objective of this study is to draw on the elaboration likelihood model (ELM) to advance our understanding of the influences on the...

Purpose – This paper concentrates on the visual information within a product description block in an online auction page, which is the only place a seller can manipulate to influence bidders. The purpose of this paper is to examine the effects of photograph use, model use, and the physical...

Purpose The purpose of this paper, building on the media richness theory (MRT), is to propose that while communicating product information via streaming video should enhance outcome measures, such an enhancement will be evident mainly for users with equivocal, latent goals (i.e. recreational...

Purpose – Various studies have shown that nearly three‐quarters of older people living within retirement housing are female single persons, leading some researchers to argue that sheltered housing is essentially a gender or health‐related issue, which can be explained demographically....

Purpose – In this paper culture is considered by marketers to have a profound influence on consumer behaviour, yet explanations of tenure preference ignore or dismiss culture as a factor underlying such preferences. This paper therefore aims to examine the attitudes of retirement housing...

Purpose – The purpose of this paper is to provide a rare insight into the motivation behind first‐time buyers when looking to purchase their first home. The factors driving demand preferences for detached housing are constantly changing and difficult to measure, and often deemed to be a...

Purpose – The purpose of this paper is to examine the buyer awareness and acceptance of environmental and energy efficiency measures in the New Zealand residential property markets. This study aims to provide a greater understanding of consumer behaviour in the residential property market in...

Discusses the difficulties facing retailers whose profitability has fallen while sales have risen, and the effects this has on the retail property market. Identifies the financial health of the retailers, discerning customers, occupation cost uncertainty, boom in floorspace, and competition from...

Examines the relationship between a product’s features, the consumer’s quality evaluation, and the marketer’s pricing in the context of a dynamic product/market environment. Estimates a simultaneous system model using two‐stage‐least‐squares regression on Consumer Reports data of...