The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more...

The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main...

In recent years, issues of responsible consumption and environmental sustainability have received increased attention in the literature. Many scholars in the apparel scholarship have researched for solutions to promote responsible consumption of apparels in consumers. Despite the promotion of...

El objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto...

El objetivo de la presente investigación es profundizar en el estudio de los factores determinantes del comportamiento de compra a través de la televisión. Con este fin, se plantean un conjunto de hipótesis sobre la influencia del perfil sociodemográfico, la exposición al medio televisivo...

Dada la importancia que está adquiriendo Internet como método complementario a la venta en los establecimientos comerciales tradicionales, se hace necesario conocer qué motivos llevan a su aceptación y uso como canal de compra por parte de los consumidores. Por este motivo, el presente...

En este trabajo se analiza el efecto de la comunicación familiar, el tipo de consumo público o privado, y el grado de experiencia del individuo sobre la naturaleza y los efectos de las influencias familiares. Para ello, y mediante una metodología de regresiones multivariantes, se plantean...

In this paper the cognitive and motivational perceptual structure of sustainability of light users of sustainable products are empirically compared to the Brundlandt definition and the Triple-P-Baseline definition of sustainability. Results show that light users cognitively can distinguish...

Purpose – Corporate social responsibility (CSR)-based strategies have become important concepts in dealing with firms' stakeholders. The purpose of this paper is to focus on the processes of stakeholder legitimacy and interest detection, namely ethical considerations and community obligations,...

The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business...