This paper aims to identify the factors that affect consumers purchasing behaviour towards locally produced food in … affect people in preferring locally produced food. The factors that influence people in the Prefecture of Xanthi to buy local … food products are: (a) the topicality of the products, (b) quality and health issues, (c) appearance, (d) freshness and …

This paper provides an overview of the application of microeconomic theories in fast food marketing. The aim is to … bring out the interrelationship between marketing and microeconomics with respect to the fast food industry. The paper … examines some conceptual and theoretical tools that will enhance the marketing practices of managers in the fast food industry …

appropriateness to segment markets and their influence on consumer behaviour. Success or failure of organic food is mainly determined … features and show varying preferences and behaviours. Therefore, it can be asked, if, in the present context of food markets … criteria to segment markets? This is the question addressed on the present paper, through empirical research on organic food …