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CONSIDERATIONS ON SOCIAL MARKETING IN ROMANIA

Prof. Filimon Stremţan Ph.D - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 10-10

Social marketing, a concept that has only recently reached its maturity, it’s starting to win ground in Romania as well, although it is many times used clumsily or confused with other concepts that are similar either from a phonetically point of view, either from the point of view of the ways...

Persistent link: https://www.econbiz.de/10009143832

IMPLICATIONS OF CONSUMER BEHAVIOR ON THE BUSINESS ENVIRONMENT DURING THE CRISIS

Elena, Oprescu Alina - In: Romanian Economic Business Review 5 (2010) 4-1, pp. 135-140

The business environment records changes from one year to another, due to the rapid changes occurring in the macro and microenvironment. As the economic crisis, the environment in which companies operate is turbulent, that is why the attitude of those involved in business should be mostly a...

Persistent link: https://www.econbiz.de/10009144923

Dilemele Internet Banking: Studiu asupra non-utilizatorilor absoluti si relativi

Fuica, Madalina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 80-89

Prezenta Internet Bankingului in oferta de servicii de valoare adaugata pentru clienti a adus pe langa o multitudine de beneficii legate de eficientizare si cerinte din ce in ce mai ridicate din partea utilizatorilor. Schimbarea adusa de Internet Banking a fortat bancile sa reevalueze costurile...

Persistent link: https://www.econbiz.de/10009148965

Towards Shared Social Responsibility: A Study of Consumers’ Willingness to Donate Micro-Insurances when Taking Out Their Own Insurance

Jansen, Patty; Gössling, Tobias; Bullens, Toon - In: Journal of Business Ethics 100 (2011) 1, pp. 175-190

Persistent link: https://www.econbiz.de/10009150434

Cluster analysis for bank customers' selection of Islamic mortgages in Eastern Malaysia: An empirical investigation

Amin, Hanudin; Hamid, Mohamad Rizal Abdul; Lada, Suddin; … - In: International Journal of Islamic and Middle Eastern … 2 (2009) August, pp. 213-234

Purpose – The purpose of this paper is to explore the reasons behind customers' selection of Islamic mortgage in Sabah, Malaysia and present factor and cluster analyses to identify the importance of choice criteria for Islamic mortgage selection. The choice criteria among Sabahans are...

Persistent link: https://www.econbiz.de/10009188942

The Internet and the Consumer: Countervailing Power Revisited

Rha, Jong-Youn; Widdows, Richard - In: Prometheus 20 (2002) 2, pp. 107-118

The Internet is a tool with the potential to enable consumers to effectively participate in collective bargaining in the marketplace. The purpose of this paper is to address the viability of the concept of countervailing power in the Internet era. First, some theoretical perspectives on how...

Persistent link: https://www.econbiz.de/10009189149

Transaction data: Commercial transaction surveys and test market data

Engel, Bernhard - Rat für Sozial- und Wirtschaftsdaten (RatSWD), … - 2009

Commercial transaction surveys and test market data are important sources for the analysis of consumer behaviour in various markets. The advantage of these surveys is that they do not only rely on “weak” data of consumers but also on “measured” data (eg. sales information, marketing...

Persistent link: https://www.econbiz.de/10008678653

What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities

de Burgh-Woodman, Helene; Brace-Govan, Jan - Volkswirtschaftliche Fakultät, … - 2006

This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...

Persistent link: https://www.econbiz.de/10008681019

Is it ever Enough? Food Consumption, Satiation and Obesity

Manig, Corinna - Volkswirtschaft Abteilung, Fachbereich … - 2010

In order to explain the growth of obesity in industrialized and transition economies, a behavioral approach to food … intake and overconsumption of calories is presented. It is argued that changes in food consumption patterns are one of the … main drivers behind the imbalance of calories consumed and calories spent. The inclusion of new types of food in the …

Persistent link: https://www.econbiz.de/10008683666

THE CONSUMER ROLE IN HIGHER EDUCATION

POPESCU, Maria-Lavinia - In: The Annals of the "Stefan cel Mare" University of … 10 (2010) 1(11), pp. 56-65

The present social context is disturbed by questions, diversity, complexity, and the time and space parameters, which change, the educational institutions being obliged to adjust one at ones news requirements which oblige and which sometimes are contradictories. Thus it is justifying dwelling on...

Persistent link: https://www.econbiz.de/10008690184