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Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour

Daniela, Moraru Andreea - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 837-841

Consumer behaviour is a component of the economic behaviour, which in its turn is a manifestation of human behaviour. As a consequence of the social and economic development of modern societies, the study of consumer behaviour has undergone a strong development process, during the past years...

Persistent link: https://www.econbiz.de/10010632015

Conscientious vs. ambivalent consumers: Do concerns about energy availability and climate change influence consumer behaviour?

Wicker, Pamela; Becken, Susanne - In: Ecological Economics 88 (2013) C, pp. 41-48

Energy availability and climate change are interrelated concerns with economic components. They need to be addressed by policy makers and they require changes in energy consumption. This study examines whether concerns about energy availability and climate change influence consumer behaviour,...

Persistent link: https://www.econbiz.de/10010636119

Slovak advertising market analysis and consumer behaviour on edible fats and oils market

Nagyová, Ľudmila; Repiská, Daniela; Horská, Elena - In: Acta Universitatis Bohemiae Meridionales 12 (2009) 1, pp. 41-50

Necessity of communication with market arises from basic philosophy of marketing - to be familiar with market, recognize its needs and offer the most effective way to fulfil those demands. Importance of communication increases with expansion of individual manufacturer’s supply and their effort...

Persistent link: https://www.econbiz.de/10010638332

CONSUMER BEHAVIOUR: DOES HISTORY MATTER

Daniela, MORARU Andreea; Ion-Danut, JUGANARU - In: Revista Economica 65 (2013) 1, pp. 121-128

The economic crisis and its obvious effects are moulding consumer behaviour and offer the framework for reshaping consumption patterns. However, confronted with budget changes it is natural to assume that consumers might be reluctant to immediately recast their consumption patterns. Their...

Persistent link: https://www.econbiz.de/10010641784

Reddito, patrimonio e consumi: due anni dopo

Romano Dario F.; Luca, Vecchio; Beluffi Elena G. - In: Micro & Macro Marketing (2009) 1, pp. 69-90

Data from Bank of Italy's survey of household income and wealth are here presented and analyzed in order to explore the dynamics of consumption, savings and debts among the italian population in the period 2004-2006. Results show the greater relevance of income, compared to wealth, in modulating...

Persistent link: https://www.econbiz.de/10010650263

Ilaria, Baghi - In: Micro & Macro Marketing (2010) 3, pp. 389-406

Cause related marketing strategy appears and improves its potential as response to the people need to shape their purchase behavior in relation to the social responsibility mission of the firm. Consumers are still attracted by brand value and product features but they pay even more and more...

Persistent link: https://www.econbiz.de/10010650395

Saving money vs investing money: Do energy ratings influence consumer demand for energy efficient goods?

Panzone, Luca A. - In: Energy Economics 38 (2013) C, pp. 51-63

The article analyses economic barriers leading to the energy efficiency gap in the market for energy-using products by observing several million transactions in the UK over two years. The empirical exercise estimates AIDS models for refrigerators, washing machines, TVs, and light bulbs. Results...

Persistent link: https://www.econbiz.de/10010665585

The effects of different types of trust on consumer perceptions of food safety: An empirical study of consumers in Beijing Municipality, China

Chen, Weiping - In: China Agricultural Economic Review 5 (2013) 1, pp. 43-65

perceptions of food safety. Design/methodology/approach – After a review of trust literature this study classifies trust into … indirect relationships between three types of trust and consumer perceptions of food safety were studied through a survey of … results indicate that trust in manufacturers and trust in retailers are directly positively related to food safety perceptions …

Persistent link: https://www.econbiz.de/10010666577

CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD

Edu, Tudor; Negricea, Iliuță Costel; Ionescu, Alexandru - In: Romanian Economic Business Review 8 (2013) 1, pp. 73-91

The consumer is in the centre of any marketing endeavour. Finding out what the consumers (individual or organization) need, desire and demand is the starting point of a marketing approach.Our research is focused on determining consumer behaviour coordinates pertaining to cool drinks amongst...

Persistent link: https://www.econbiz.de/10010667887

La linea commerciale Vivi Verde Coop : andamenti, diffusione e prospettive future

Brasili, Cristina; Marchese, Aldo; Barducci, Lucia; … - Dipartimento di Scienze Statistiche "Paolo Fortunati", … - 2013

Social, cultural and demographic changes due to economic growth lead to changes on food production patterns. Increased … wealth of families, growth and differentiation of food demand led to deep innovations in consumers priorities and choices …: consumption behaviors are now more focused on food safety (search for secure, healthy and even biological food) rather than food …

Persistent link: https://www.econbiz.de/10010705955