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An exploratory study of sales promotions for multichannel holiday shopping

Oh, Hyunjoo; Kwon, Kyoung‐Nan - In: International Journal of Retail & Distribution Management 37 (2009) 10, pp. 867-887

Purpose – The purpose of this paper is to explore how consumers respond to price promotions in stores and on internet channels during a holiday season. Since holiday shopping has long been considered promotion intensive and multichannel shopping is increasing, it is important to understand...

Persistent link: https://www.econbiz.de/10014803446

Consumer‐factors moderating private label brand success: further empirical results

Glynn, Mark S.; Chen, Shaoshan - In: International Journal of Retail & Distribution Management 37 (2009) 11, pp. 896-914

Purpose – The purpose of this paper is to examine the category‐level differences of both risk perception and brand loyalty effects on consumer proneness towards buying private label brands (PLBs). Design/methodology/approach – This paper extends the work of Batra and Sinha by also...

Persistent link: https://www.econbiz.de/10014803447

Moderating role of involvement in building a retail brand

Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna; … - In: International Journal of Retail & Distribution Management 37 (2009) 11, pp. 952-974

Purpose – The purpose of this paper is to focus on one of the main antecedents of consumer behaviour concerning its role in building a retail brand. It addresses how consumer involvement influences perception of retailer attributes, which affects customer‐based retail brand equity when...

Persistent link: https://www.econbiz.de/10014803450

Silver seniors : Exploring the self‐concept, lifestyles, and apparel consumption of women over age 65

Boyd Thomas, Jane; Lee Okleshen Peters, Cara - In: International Journal of Retail & Distribution Management 37 (2009) 12, pp. 1018-1040

Purpose – One of the fastest growing segments of the American adult population is adults over 65‐years old. This group is refereed to as “silver seniors.” Understanding the silver citizen market requires an in‐depth knowledge of seniors' attitudes and lifestyles. The purpose of this...

Persistent link: https://www.econbiz.de/10014803454

Age associated changes in older consumers retail behaviour

Meneely, Lisa; Burns, Amy; Strugnell, Chris - In: International Journal of Retail & Distribution Management 37 (2009) 12, pp. 1041-1056

paper is to examine the changes in consumers' food retail behaviour with regard to the demographic variable of age, based on … the older population. This paper focuses on food shoppers aged over 60 years living independently in Northern Ireland. The … Social Sciences (SPSS) version 15. Findings – The results show that as age increases older consumers' retail buying and food …

Persistent link: https://www.econbiz.de/10014803455

Cognitive dissonance : The implicit explication in low‐income consumers' shopping behaviour for “low‐involvement” grocery products

Gbadamosi, Ayantunji - In: International Journal of Retail & Distribution Management 37 (2009) 12, pp. 1077-1095

Purpose – The purpose of this paper is to conduct an exploratory analysis of low‐income women consumers' consumption of low‐involvement grocery products, and to explore the relevance of cognitive dissonance in this consumption. Design/methodology/approach – One focus group discussion and...

Persistent link: https://www.econbiz.de/10014803457

Fear of crime on shopping intentions: an examination

Burns, David J.; Manolis, Chris; Keep, William W. - In: International Journal of Retail & Distribution Management 38 (2010) 1, pp. 45-56

Purpose – The purpose of this paper is to explore the impact of fear of crime on consumer shopping intentions at a secondary business district in the USA. Design/methodology/approach – Qualitative methodologies are used to first develop factors associated with fear of crime. These factors...

Persistent link: https://www.econbiz.de/10014803460

An analytic hierarchy process approach to assessing consumers' distribution channel preference

Kevin Chiang, Wei‐yu; Li, Zhen - In: International Journal of Retail & Distribution Management 38 (2010) 2, pp. 78-96

Purpose – The competition in market penetration between the traditional and online channels has been intensified. The purpose of this paper is to assess predictors of business‐to‐consumer (B2C) channel preference and investigate the consumers' attitudes towards different shopping channels....

Persistent link: https://www.econbiz.de/10014803462

Post‐adoption online shopping continuance

Liu, Chuanlan; Forsythe, Sandra - In: International Journal of Retail & Distribution Management 38 (2010) 2, pp. 97-114

Purpose – The purpose of this paper is to examine post‐adoption usage of the internet as a shopping channel. It aims to examine the effects of innovation attributes on post‐adoption shopping behaviours to determine whether factors predicting initial adoption will be effective in predicting...

Persistent link: https://www.econbiz.de/10014803463

Psychographic characteristics affecting behavioral intentions towards pop‐up retail

Kim, Hyejeong; Fiore, Ann Marie; Niehm, Linda S.; … - In: International Journal of Retail & Distribution Management 38 (2010) 2, pp. 133-154

Purpose – The purpose of this paper is to explore relationships between consumer innovativeness, market mavenism, shopping enjoyment, and beliefs, attitude, and patronage intentions toward pop‐up retail. Design/methodology/approach – A survey technique using a national sample of consumers...

Persistent link: https://www.econbiz.de/10014803465