Purpose – The purpose of this review is to examine the influence of music on consumption experience and explore the relationships between musical variables and consumer responses in the context of retailing. Design/methodology/approach – The paper is based on the review of studies conducted...

Purpose – The previous studies examining the role of subjective norm (SN), online shopping anxiety (ANX) and perceived playfulness (PPL) in predicting the consumer's adoption of online shopping yielded fragmented and inconsistent findings. Also, a high proportion of these findings assessing...

Purpose – This study aims to analyze the impact of radio advertisements on urban commuters towards buying behaviour in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions. The impact of radio advertisements on the store...

Purpose – This article aims to explore the effects of the massive arrival of foreign distribution concepts in emerging countries on the evolution of the local buyers' shopping practices. The confrontation of the latter, long accustomed to the traditional network, with the new retail outlets...

Purpose – The purpose of this paper is to contribute to the understanding of hypermarket retailers' marketing efforts by exploring consumers' attitudes toward marketing practices (CATMPs) of three retailers (Tesco‐Lotus, Big C, and Carrefour) in Thailand. Design/methodology/approach – A...

Purpose – The purpose of the study is to examine the personal, situational and socio‐demographic factors influencing consumer information search strategies whilst Christmas shopping in a religiously‐diverse Middle Eastern country: Lebanon. Design/methodology/approach – A structured...

Purpose – The purpose of this paper is to investigate whether consumer supermarket satisfaction is influenced by the mere composition of consumers' preference structure, as opposed to more widespread approaches where consumer satisfaction is regarded as the degree to which consumer...

Purpose – The purpose of this paper is to examine the relationship between primary product network size and the sales of complementary products, and to suggest customer characteristics moderating this relationship. Design/methodology/approach – A panel dataset in the online video game...