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Everyone's getting the online habit : But don't write off the more traditional activities

In: Strategic Direction 27 (2011) 8, pp. 25-27

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010639

Big Brother joins our shopping trips : Snooping on buying habits is big business

In: Strategic Direction 28 (2012) 5, pp. 19-21

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010717

Adapting the Slow Food movement to brand management : Explains Eataly's success, analyzing functional and symbolic aspects of product and process

In: Strategic Direction 28 (2012) 7, pp. 12-15

Purpose – To present an alternative brand strategy for food retail using a different set of values to supermarket … consumers make money through its holistic interpretation of the products its customers need? Can food retailers sell good food … at fair prices? This review identifies the lack of published research into the ideology of food retailing. It describes a …

Persistent link: https://www.econbiz.de/10015010734

Embracing the new takes its toll : Selling innovation to reluctant users

In: Strategic Direction 28 (2012) 10, pp. 15-17

Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015010765

Does my bottom line look big in this? : Strategic model selection to attract North American and Chinese women

Barry, Ben - In: Strategic Direction 29 (2012) 1, pp. 3-5

Purpose – This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to best attract North American and Chinese women. Design/methodology/approach – Recommendations are based on survey and focus group research of over 3,500 Canadian, Chinese and...

Persistent link: https://www.econbiz.de/10015010780