Reports on an investigation of the buying behaviour of air freight forwarders and tests the validity of one particular model of buying behaviour. The dominant buyclass in freight forwarding is seen to be a modified rebuy and the model is seen to be appropriate. The significance of service rather...

Conceptualizes a model of customer service‐based segmentation derived from the elaboration likelihood model (ELM). Logistics organizations are utilizing improved customer service to achieve competitive advantage. However, these firms must segment customers to avoid escalating their service...

In the behavioural science areas of psychology and consumer behaviour, the means‐end value hierarchy model has often been applied to understand individuals’ values structures ‐ in particular, the value of a company’s product/ service offering to its customers. Applying the means‐end...

Describes the major strategies used in setting prices in international markets. Emphasizes the issue of developing pricing strategies early in the development phase of new product development and discusses bundling strategies with the emphasis on adding value to mature products/services through...

Purpose – Marketers and health care providers alike have been actively using the internet to provide information and market a wide variety of health care services and products. This study aims to address consumer's perceptions regarding the quality and ethics of eHealth care web sites....

Purpose – The purpose of this paper is to identify the types of patients most likely to visit physicians in response to direct to consumer prescription drug advertising (DTCA). Design/methodology/approach – The study used data from a national telephone survey, “Public Health Impact of...

Purpose – The purpose of this paper is to provide an understanding of the utilization, attitudes, and concerns of health care consumers and providers about biometrics. Design/methodology/approach – Data were analyzed from a survey of 324 adult subjects, including 167 “health care...

Purpose – The purpose of this paper is to examine consumer attitudes toward direct‐to‐consumer (DTC) advertising and whether consumer attitudes regarding these types of advertisements differ based on income. Design/methodology/approach – A sample of 168 consumers completed the survey...

Purpose – The USA is striving to educate consumers and to promote awareness of personal health records (PHRs) with the launch of the American Health Information Management Association's “It's HI time, America!” campaign. Although the health management industry favours their use, there is...

Purpose – The substitution of generic prescription medicines for branded medicines is being practiced in most westernised countries, with evidence of a strong focus on evaluating and monitoring its economic impacts. In contrast, the purpose of this paper is to explore the generic substitution...