Findlay, Anne; Sparks, Leigh - In: International Journal of Retail & Distribution Management 36 (2008) 5, pp. 375-386
Purpose – The purpose of this paper is to investigate store‐switching behaviours for main food‐shopping consequent on a … two‐phase random household postal survey on main food‐shopping behaviour was conducted in a central Scottish city. The two … phases, separated by one year, bracketed the change of a main food store from Safeway to Morrisons. A proportion of …