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Neurofinance : Geldverarbeitung im Gehirn

Bürger, Corinna; Weber, Bernd - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 219-279). 2011

Persistent link: https://www.econbiz.de/10008663301

Neuroökonomie : eine Bestandsaufnahme

Reimann, Martin; Weber, Bernd - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 3-9). 2011

Persistent link: https://www.econbiz.de/10008663310

Die Rolle des Belohnungssystems in der Wahrnehmung von Produkten

Elger, Christian Erich; Weber, Bernd - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 109-117). 2010

Persistent link: https://www.econbiz.de/10003992355

Functional magnetic resonance imaging in consumer research : a review and application

Reimann, Martin; Schilke, Oliver; Weber, Bernd; … - In: Psychology & marketing 28 (2011) 6, pp. 608-637

Persistent link: https://www.econbiz.de/10009130502

A neurological study of compulsive buying behaviour

Raab, Gerhard; Elger, Christian Erich; Neuner, Michael; … - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 401-413

Persistent link: https://www.econbiz.de/10009349996

Neurophysiologische Werbewahrnehmungs- und Werbewirkungsforschung

Elger, Christian Erich; Weber, Bernd - In: Dialogmarketing im Dialog : Festschrift zum …, (pp. 239-248). 2013

Persistent link: https://www.econbiz.de/10010416529

Charity begins at home : cultural differences in social discounting and generosity

Strombach, Tina; Jin, Jia; Weber, Bernd; Kenning, Peter; … - In: Journal of behavioral decision making 27 (2014) 3, pp. 235-245

Persistent link: https://www.econbiz.de/10010387398

Neuroökonomie : hilft die Hirnforschung, ökonomisches Verhalten besser zu verstehen?

Weber, Bernd; Bartling, Marcel - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 37-52). 2014

Persistent link: https://www.econbiz.de/10010341968

Aesthetic package design : a behavioral, neural, and psychological investigation

Reimann, Martin; Zaichkowsky, Judith Lynne; Neuhaus, Carolin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 431-441

Persistent link: https://www.econbiz.de/10008728832

The neuroeconomics of voting : neural evidence of different sources of utility in voting

Bischoff, Ivo; Neuhaus, Carolin; Trautner, Peter; … - 2012 - This version:July 10, 2012

Which motives drive the decision of a voter to approve or reject a policy proposal? The Public Choice literature distinguishes between instrumental and expressive voting motives. We investigate the importance of these motives by analysing the patterns of neural activity in different voting...

Persistent link: https://www.econbiz.de/10009560042