Purpose – The purpose of this paper is to investigate the importance of cellar door sales in wineries and test a method of assessing service quality using the services mapping approach, for the purposes of enhancing research in this important area. Design/methodology/approach – Service...

Purpose – The purpose of this paper is to explore the degree of consumer interest in an eco‐labeling program for the Ontario wine industry and determine whether there is a willingness‐to‐pay a premium for eco‐labeled Ontario wines. Design/methodology/approach – The study was a...

Purpose – The purpose of this paper is to study the impact of the level of perceived atypicality in a wine label's design on the consumer's aesthetic appreciation and purchase intent. Furthermore, it intends to highlight the moderating role of perceived risk in the relationship between these...

Purpose – The purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine knowledge and demographic differences. Design/methodology/approach – A group of 150 regular white wine...

Purpose – After a period of 20 years of successful growth in sales in the international wine business, the upcoming International Alcohol Policy is endangering the economic sustainability of the wine business. To reduce alcohol‐caused hazards and harm, the International Alcohol Policy...

Purpose – The purpose of this paper is to investigate the purchasing behaviour of consumers across four nations and evaluate the influence that gender has on wine purchasing decisions. Design/methodology/approach – An interviewer‐administered questionnaire was used to examine the actual...