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Do ethnic cues improve advertising effectiveness for ethnic consumers?
Khan, Huda; Lee, Richard; Lockshin, Larry - In: Australasian marketing journal 23 (2015) 3, pp. 218-226
Persistent link: https://www.econbiz.de/10011383312
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Fantasy millionaires : identifying at-risk consumers based on motivation
Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10011996197
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Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing; Wu, Linwan - In: Health marketing quarterly 35 (2018) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
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Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter; Mukerji, Bhasker; Alryalat, … - In: Journal of retailing and consumer services 43 (2018), pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & marketing 35 (2018) 7, pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
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The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan; Jublee, Daniel Inbaraj; … - In: International review on public and non-profit marketing 15 (2018) 4, pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn - In: International review on public and non-profit marketing 15 (2018) 3, pp. 315-332
Persistent link: https://www.econbiz.de/10011918526