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The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Wang, Saerom; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
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Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas; Kraus, Sascha; Mather, Sophia; … - In: International entrepreneurship and management journal 16 (2020) 4, pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
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How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar; Dahana, Wirawan Dony; Baumann, … - In: Journal of business research : JBR 116 (2020), pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
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Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula; Costa, … - In: Latin American business review 21 (2020) 3, pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
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Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
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How Understanding Your Customers' Ecosystem Increases Search Advertising Response
Dwyer, Paul - 2013
Years of marketing research has given us well-developed theory for competitive analysis based on consumer and … from one such company to demonstrate ecosystem mapping and how to use it to optimize search advertising …
Persistent link: https://www.econbiz.de/10013079387
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
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A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj; Dietrich, Timo; Rundle-Thiele, Sharyn; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10013460864