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Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions

Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the … limit marketing strategies to avoid misleading consumers' opinion of a product as healthy when it is not. …

Persistent link: https://www.econbiz.de/10014281847

The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?

Choi, Sunhee; Duhan, Dale F.; Dass, Mayukh - In: Journal of retailing 99 (2023) 1, pp. 115-135

Persistent link: https://www.econbiz.de/10014283365

Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales

Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.; … - In: Marketing science 41 (2022) 6, pp. 1163-1180

Persistent link: https://www.econbiz.de/10014316928

Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context

Myers, Susan Wesson; Syrdal, Holly A.; Mahto, Raj V.; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014334832

The mirror effect in online survey data : evidence and implications for marketing theory and strategy

Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012

Persistent link: https://www.econbiz.de/10015075013

Join us for a greener future : understanding the role of message framing in CER communication

Zheng, Chundong; Baumann, Christoph - In: Journal of retailing and consumer services 81 (2024), pp. 1-9

Companies increasingly engage in Corporate Environmental Responsibility (CER) activities, aiming to enhance positive brand attitudes. To facilitate this objective, they frequently employ social media platforms to share CER messages and invite consumer participation in these initiatives. This...

Persistent link: https://www.econbiz.de/10015116821

Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers

Singh, Ashutosh; Sajeesh, S.; Bhardwaj, Pradeep - In: European journal of operational research : EJOR 318 (2024) 1, pp. 217-229

Persistent link: https://www.econbiz.de/10015047707

How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship

Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10013256392

Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences

Lawry, Charles Aaron - In: International journal of advertising : the review of … 41 (2022) 4, pp. 796-822

Persistent link: https://www.econbiz.de/10013209414

Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of business research : JBR 147 (2022), pp. 222-235

Persistent link: https://www.econbiz.de/10013271486