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Measuring the effect of a brand communication strategy through consumer-generated content : a case study of telecommunication services
Baek, Jiwon; Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 27 (2025) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10015399236
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Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes - 2015
Persistent link: https://www.econbiz.de/10011308096
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Persuasion in public communication campaigns : towards a more nuanced perspective on message strategies
Bünzli, Fabienne - 2021
Persistent link: https://www.econbiz.de/10014365213
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Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying; Yan, Xiaodi - In: International journal of advertising : the review of … 42 (2023) 2, pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013
' reactions to persuasive messages and for both marketing practitioners and consumer protection agencies using correction cues to …
Persistent link: https://www.econbiz.de/10009779799
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Theoretical framework of advertising : some insights
Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 180-188
Persistent link: https://www.econbiz.de/10011333778
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.; Cutright, Keisha M. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508
Persistent link: https://www.econbiz.de/10012214303