which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …

Marketing -- General Discussion. … followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part … of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on …