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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10011298749

Where you say it matters : why packages are a more believable source of product claims than advertisements

Fajardo, Tatiana M.; Townsend, Claudia - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 426-434

Persistent link: https://www.econbiz.de/10011531111

Vulnerable odler consumers : new persuasion knowledge achievement measure

Balázs, Katalin; Bene, Ágnes; Hidegkuti, István - In: International journal of consumer studies 41 (2017) 6, pp. 706-713

Persistent link: https://www.econbiz.de/10011823471

Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.

Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10012200168

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782

Persistent link: https://www.econbiz.de/10012203365

Increasing retirement savings through access points and persuasive messages : evidence from Mexico

Bosch, Mariano; Rubli, Adrian - 2019

Transaction costs impose a barrier to savings, but lowering them may have smaller impacts than expected due to other constraints, such as psychological biases. Within the context of retirement savings under defined contributions in the privatized pension system in Mexico, we analyze two...

Persistent link: https://www.econbiz.de/10012167886

Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Breves, Priska; Amrehn, Jana; Heidenreich, Anna; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1209-1229

Persistent link: https://www.econbiz.de/10012650647

Persuasion knowledge in the marketplace : a meta-analysis

Eisend, Martin; Tarrahi, Farid - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 3-22

Persistent link: https://www.econbiz.de/10012815619

Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements

Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503

Persistent link: https://www.econbiz.de/10012179138

Is child advertising inherently unfair?

Rowthorn, David - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 603-615

Persistent link: https://www.econbiz.de/10012058486

A service of the

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