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"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages … marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used …
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Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des …Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des …
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In today's highly competitive market, companies use celebrities in advertisements. Due to the development in the field of mass communications, as one of the oldest branding tools, celebrity endorsement will keep its effect. Turkish Airlines has confirmed with its own example that the celebrity...
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Drip marketing is also a new phase of e-marketing. Drip Marketing is a communication strategy that sends, or "drips," a … pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing …, although other media can also be used. The advantages of drip marketing include the automation and efficiency, as well as the …
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