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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
Theodorakis, Ioannis G.; Koritos, Christos - In: Breaking new ground in theory and practice, (pp. 475-492). 2011
Persistent link: https://www.econbiz.de/10009380988
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Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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Judging product effectiveness from perceived spatial proximity
Chae, Boyoun; Li, Xiuping; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
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Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina; Mau, Gunnar; Schramm-Klein, Hanna - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.; Nelson, Michelle R.; Marko, Bernhard - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo; Vargas, Patrick T. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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Nature imagery in advertising : attention restoration and memory effects
Hartmann, Patrick; Apaolaza, Vanessa; Alija, Patxi - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 183-210
Persistent link: https://www.econbiz.de/10009757967